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Marketing Update - Spring 2014

Spring is blossoming and so is this season’s national marketing program. A comprehensive and far reaching campaign has been formulated to further fuel the Aussie consumers’ appetite for fresh blueberries.

Following the success of last year, this season’s activities will continue elevating blueberries to top of mind among consumers and

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'Blueberry Facts' Campaign

The Australian Blueberries page has begun a ‘Blueberry Facts’ campaign whereby consumers will be educated on blueberries. The first fact is explaining what the bloom is. Misconception over this dusty coating being some sort of residue needs to be addressed! The image below will feature as the page’s cover photo

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Marketing Update - Autumn 2014

The popularity of blueberries is growing strong and this year’s in-store demonstration campaign reinforced this! 301 sessions were completed across the country over a period of eight weeks between October and January. During these demonstration sessions close to 12,500 punnets were sold in major retailers and prominent independents, with 47%

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Marketing Update - Spring 2013

Spring is upon us, and this year’s national marketing program is just about to ramp up.

The national in-store demonstration program kicked off on the 28 October. The program will for run for eight weeks in both of the major retailers as well as leading independents and boutique stores nationally. A

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Marketing Update - Autumn 2013

Autumn is upon us and the marketing campaign for the year’s blueberry season is drawing to a close, with great results! The bumper season saw the blueberry category grow 15%, in both, value and volume!

In-store demonstration programs were once again a substantial part of this season’s campaign. 391 sessions

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